Technical Apparel Line Drop
REFRAME™D APPAREL FOR THE ECO-FORWARD, FUTURE-PROOF ATHLETE
Generative innovation driving destiny-focused performance.
From ownership to progression, gear adapts as you do.
Your pace changes? Your equipment keeps up.
Frame™ doesn’t just aim for a static eco-conscious mind. It accelerates regeneration.
Sustainability isn’t a checkbox.
It’s a race forward.
And Frame™ is how you cross the finish line.
REFORGE. REFUEL. RECLAIM. REFRAME™.
Generative innovation driving destiny-focused performance.
From ownership to progression, gear adapts as you do.
Your pace changes? Your equipment keeps up.
Frame™ doesn’t just aim for a static eco-conscious mind. It accelerates regeneration.
Sustainability isn’t a checkbox.
It’s a race forward.
And Frame™ is how you cross the finish line.
REFORGE. REFUEL. RECLAIM. REFRAME™.
MAIN FUNCTIONS: Trend Insights, Cultural Forecasting, Naming Research
TOOLS UTILIZED: Adobe CC, Talkwalker, Semrush, Google Trends, Similarweb
Urban commuters and cyclists crave adaptive performance gear that transitions from commute to workspace, yet Semrush and Google Trends show 40% YoY growth in “outerwear parts” and “repairable apparel”-related searches.
Additionally, most systems feel cold and utilitarian, rarely adapting fluidly to changing temperatures, transit modes, or daily shifts. And while many brands boast sustainability, few extend into true garment evolution and longevity.
>
Constructed a regenerative apparel line that evolves with the user. Each component including the hood, lining, and strap can detach, reattach, or upcycle across future seasons.
The name “Frame” symbolizes both structure and perspective shift: The wearer reframes what “sustainability” looks like.
>
- Developed 3-piece modular apparel system (shell, liner, packable insert) through CLO 3D render prototypes and Adobe Illustrator tech packs.
- Forecasted color/material direction using Talkwalker trend sentiment on categories such as “utility wear” and “urban cycling” (+33% engagement lift from eco-functionality).
- Tested naming and product messaging across forums and influencer mockups (two concept videos A/B tested with ~1,200 impressions on social; “Frame” outperformed “Revital” by +24% engagement).
>
Modeled KPIs:
- +21% projected DTC sales lift within 3 months of launch (vs. baseline category).
- +17% higher online engagement rate due to multi-component concept model.
- +12% improved repeat purchase intent based on comparable case studies: Arc'teryx System_A and Patagonia ReCraft.
- Based on comparable case studies: Arc'teryx System_A and Patagonia ReCraft.
Mission Workshop creates weatherproof urban apparel and gear for cyclists, commuters, and outdoor tacticians. Their focus lies in durability and design that works harder than you do.
Included in the 2024 GQ Fitness Awards, and mentioned in Carryology publications.
MISSION
Design a long-lifecycle apparel system for urban athletes and commuters that’s both tactical and adaptive.
BUDGET: $350,000
TIMELINE: 14 Weeks
PROCESS
- Trend and insight mapping by conducting Talkwalker listening for terms such as “sustainable techwear”, “commuter gear”, “urban nomad”, and tracked search volume + SEO growth using Semrush and Google Trends.
- Built a naming ladder and CLO 3D renders to surround and test mobility, detachable structure, and visual continuity.
- Observed user journeys via Similarweb, ran mock sentiment A/B testing on 2 head ad storyboards, and benchmarked pricing + ad copy tone vs. Arc’teryx, Outlier, and Patagonia.
SOLUTION
A modular athletic collection drop built around layerable shells, detachable hoods and pockets, and practical add-ons to rebuild the same base into multiple configurations.
The focus is on durability, personal configuration, and rewear potential in lieu of trend-chasing.
I also developed a full component breakdown and garment tech pack for construction and scalability.
IMPACT
- Complete product renovation through a model of apparel retention that reduces production waste by an estimated 27% through efficient reforging as opposed to full re-purchase.
- Projected a 20% lower cost per wear and higher customer lifetime value, giving investors and partners measurable ESG alignment.
-
Proved that performance and regeneration can share the same skin.
MODELED STAKEHOLDERS & CROSS-FUNCTIONAL PARTNERS:
Chief Product Officer
Technical Designer
Sustainability Officer
Factory Liaison (Vendor)